---
title: "Google Analytics Integration"
slug: "google-analytics-integration"
updated: 2026-08-10T05:18:31Z
published: 2026-08-10T05:18:31Z
canonical: "support.whatfix.com/google-analytics-integration"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.whatfix.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics Integration

- [Overview](/desktop/docs/google-analytics-integration#overview)
- [Use cases](/desktop/docs/google-analytics-integration#use-cases)
- [How it works](/desktop/docs/google-analytics-integration#how-it-works)
- [Authentication](/desktop/docs/google-analytics-integration#authentication)
- [Integration process](/desktop/docs/google-analytics-integration#integration-process)

Note:

To integrate Whatfix and Google Analytics, contact [support@whatfix.com](mailto:support@whatfix.com?Subject=Integrate%20Whatfix%20and%20Google%20Analytics%20for%20my%20account&Body=Hello%20Team%2C%0A%0AKindly%20provide%20assistance%20to%20integrate%20Whatfix%20and%20Google%20Analytics%20for%20my%20account.%0A%0AMore%20information%3A%0A%0AThanks%20and%20regards.).

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## Overview

With Google Analytics and Whatfix integration, you can show different content to a specific group of users using the Google Analytics segment.

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## Use cases

Here are some use cases that are possible using this integration:

- Improve your application experience by showing a Pop-up for all the users who have logged in more than five times via the Internet Explorer browser.
- Improve feature adoption by showing a Beacon only to new customers.
- Show survey forms in a Pop-up to get feedback from users who used the new feature three times in specific demography.

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## How it works

![ga_how_it_works1](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/ga_how_it_works%281%29.png?sv=2026-02-06&spr=https&st=2026-11-12T09%3A11%3A37Z&se=2026-11-12T10%3A11%3A37Z&sr=c&sp=r&sig=XBcWoBRfEYhe6zS0vYzXKNtC4yS1K6A0AB8rrZne%2F58%3D)

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## Authentication

Google Analytics uses **OAuth 2.0** for authorizing its REST APIs. Whatfix uses Google Analytics Connector, through which users get authorized when calling Google Analytics APIs.

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## Integration process

![ga_integration_process_whatfix1](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Google_Analytics_Integration_Process_Whatfix.svg?sv=2026-02-06&spr=https&st=2026-11-12T09%3A11%3A37Z&se=2026-11-12T10%3A11%3A37Z&sr=c&sp=r&sig=XBcWoBRfEYhe6zS0vYzXKNtC4yS1K6A0AB8rrZne%2F58%3D)