---
title: "Does Whatfix Guidance analytics look at my end user data?"
slug: "does-whatfix-guidance-analytics-look-at-my-end-user-data"
updated: 2025-01-31T04:11:22Z
published: 2025-01-31T04:11:22Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.whatfix.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Does Whatfix Guidance analytics look at my end user data?

Whatfix's Guidance Analytics tracks user interactions with your content and provides insights into the effectiveness of your content and widgets.

Some of the metrics that are captured include:

- The number of times end users have viewed Whatfix content.
- A list of the most popular Flows.
- Completion rates and what types of content your users search for, and the exact search phrases being used.

Whatfix does not look at your end-user's clickstream data outside the application, nor do we capture or store any data that is being entered into your application.

For more information, see our [Privacy Policy](https://whatfix.com/privacy-policy).

## Related

- [Guidance Analytics Best Practices](/analytics-best-practices.md)