---
title: "Google Analytics Integration"
slug: "google-analytics-integration"
updated: 2025-04-23T07:50:23Z
published: 2025-04-23T07:50:23Z
---
> ## Documentation Index
> Fetch the complete documentation index at: https://support.whatfix.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Google Analytics Integration
* [Overview](#overview)
* [Use cases](#use-cases)
* [How it works](#how-it-works)
* [Authentication](#authentication)
* [Integration process](#integration-process)
:::(Warning) (Note:)
Integrating Whatfix and Google Analytics requires backend configuration that can only be done by Whatfix. Contact [support@whatfix.com](mailto:support@whatfix.com?Subject=Integrate%20Whatfix%20and%20Google%20Analytics%20for%20my%20account&Body=Hello%20Team%2C%0A%0AKindly%20provide%20assistance%20to%20integrate%20Whatfix%20and%20Google%20Analytics%20for%20my%20account.%0A%0AMore%20information%3A%0A%0AThanks%20and%20regards.){target="_blank"} to set up the integration.
:::
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## Overview
Google Analytics and Whatfix integration enables you to show different content to a specific group of users using the Google Analytics segment.
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## Use cases
Here are some use cases that are possible using this integration:
* Improve your application experience by showing a Pop-up for all users who have logged in more than five times using the Internet Explorer browser.
* Improve feature adoption by showing a Beacon only to new customers.
* Show survey forms in a Pop-up to get feedback from users who used a new feature three times in specific demography.
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## How it works
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## Authentication
Google Analytics uses **OAuth 2.0** for authorizing its REST APIs. Whatfix uses Google Analytics Connector, through which users get authorized when calling Google Analytics APIs.
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## Integration process
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