---
title: "Survey Best Practices"
slug: "survey-best-practices"
updated: 2026-04-17T13:29:47Z
published: 2026-04-17T13:29:47Z
canonical: "support.whatfix.com/survey-best-practices"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.whatfix.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Survey Best Practices

### General best practices

**Maintain clarity and conciseness**

Do: Limit the number of questions and the content brief to respect the end users’ time. It can also result in a higher completion rate of Surveys.

Avoid: Using long verbose sentences when a shorter one is better.

**Write effective End Messages**

Do: Customize the End Message to provide a clear **Success Message** or **Failure Message** (for quiz templates).

Avoid: Neglecting to set up the End Message as that can confuse the user about the Survey's outcome.

![Add end message for Surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Studio_SurveyQuiz_Endmessage.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)

**Use **Copy** feature to arrange the questions and manage conditions**

Do: Use the **Copy** feature to duplicate an existing question and modify it slightly for efficiency. Plan your question order and branching logic before adding conditions to prevent accidental deletion.

Avoid: Creating similar questions from scratch. Rearranging or deleting a question with an attached condition may delete all the associated conditions in the Survey.

![Copy questions in Quiz type Surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Studio_Surveys_copyquestions.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)

**Allow anonymous responses to avoid user data collection**

Do: Enable the **Allow anonymous responses** toggle under the **CONTROL** section to avoid collecting user data.

Avoid: Failing to check the Allow anonymous responses setting if user privacy or compliance is a concern.

![Allow anonymous response in Surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Studio_SurveyQuiz_anonymous%20response.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)

---

### **B****est practices based on question types**

**Single choice questions**

Do: Use single choice when the user must select only one option (for example, gender selection).

Avoid: Using single choice for questions that might require multiple selections.

![Single choice questions in surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Studio_surveys_single%20choice.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)

**Multiple choice questions**

Do: Use multiple choice when the Survey enables users to select one or more options.

Avoid: Using multiple choice when a single, definitive response is required. ![Multiple choice questions in surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Studio_surveys_multiple%20choice.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)

**Opinion scale**

Do: Use opinion scale to enable users to choose their experience, typically using a 5-point or 7-point scale.

Avoid: Using opinion scale vague labels. Clearly define the start and end labels (for example, "Strongly agree" to "Strongly disagree").

![Use opinion scale on Surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Studio_Surveys_Opinion%20scale.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)

**NPS**

Do: Use NPS specifically to measure user satisfaction using the standard rating scale.

Avoid: Altering the standard NPS scale or context.

![NPS in Surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/CLM_Survey_NPS.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)

**Star rating**

Do: Use star rating for quick, visual ratings on a 5-point scale.

Avoid: Using star rating for complex questions that require open-ended text.

![Star rating in Surveys](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/CLM_Survey_Star_rating.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A41%3A39Z&se=2026-11-12T08%3A41%3A39Z&sr=c&sp=r&sig=iSJNtHjLqqRsaDfYZHoxJPIuvGMLJL60UFIVnyqu7k8%3D)