---
title: "What is a Pop-Up?"
slug: "what-is-a-pop-up"
updated: 2026-08-06T15:35:43Z
published: 2026-08-06T15:35:43Z
canonical: "support.whatfix.com/what-is-a-pop-up"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.whatfix.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is a Pop-Up?

Pop-ups are information widgets used to inform your users about events that need their immediate attention. You can attach an image or a GIF to a Pop-up.

![Pop_Up_Example.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Pop_Up_Example.png?sv=2026-02-06&spr=https&st=2026-10-29T17%3A14%3A28Z&se=2026-10-29T18%3A14%3A28Z&sr=c&sp=r&sig=knkkTNbTmM7FMGKCykTdkphQy0iPj%2F1l6UyalfL%2Bsvg%3D)

You can use Pop-ups to:

- Introduce new features to your users
- Inform users about your planned application downtime
- Inform app version upgrade notification
- Celebratory and congratulatory messages

You can customize the Pop-up to appear only to a specific group of people who have a shared characteristic such as a user role, are new users, or from the same department, and more.