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Whatfix by default provides Google Analytics reports which can be used to track the usage of Whatfix components.

In any scenario where Businesses want to setup their own Analytics without making use of the default bundle of Whatfix Analytics reports; Whatfix provides its API which can be seamlessly integrated into custom analytics to pull data into your favourite analytics application.

Whatfix captures these events which can be passed on to the custom analytics app, can be used to create reports further.