What are Event Attributes?

With User Actions, you can track your end users' behavior on the application. But wouldn't it be better to have contextual information when a user performs a certain action on the application? For example, when your end user clicks the Save button inside any form in an application, which can be tracked via a User Action, there can be other values entered by them that you might want to capture for further analysis.

An event can be defined as an action performed by an end user. Example: a button click, a page view, etc. An event on its own contains less contextual information. Event Attributes enable you to send additional contextual information with events to help with analysis and decision-making.
For example, along with the button click event, additional attributes such as the URL, the title of the page where it was clicked, the text on the button, and various other attributes from the application can be captured and sent to give context to the button click event.

Use Case

Consider that you're tracking the Save button on the Opportunities page as a User Action on Salesforce. Using Event Attributes, you can capture the Competitor Name information entered by your users and identify the top competitors using Trend Insights. Using this data, you can use Whatfix content/widgets to provide information about the competitors to your users.