Note:
Capturing Event Attributes is a Beta feature. To enable this feature, contact support@whatfix.com.
Overview
User Actions enable you to track your end users' behavior on the application. Adding contextual information deepens your understanding of why an action occurs.
For example, when an end user clicks Save on a form, captured as a User Action, the values they entered can surface valuable insights during analysis.
Event Attributes
An event can be defined as an action performed by an end user. Examples: a button click, a page view, and more. An event on its own contains less contextual information.
Event Attributes enable you to capture additional contextual information with events to help with analysis and decision-making.
For example, along with the button click event, additional attributes such as the URL, the title of the page where it was clicked, the text on the button, and various other attributes from the application can be captured to give context to the button click event.
Use Cases
Capture competitor names (Salesforce Opportunities): Track the Save button as a User Action. Capture the Competitor Name your users enter using Event Attributes, then use Trend Insights to identify top competitors. Use these findings to show relevant Whatfix content or widgets that help users win deals.
Track dropdown selections: Use Event Attributes to track the options selected by end users inside a dropdown. Use Trend Insights to check which options end users are clicking the most.