---
title: "Difference seen in the unique user count in Guidance Analytics and Funnel"
slug: "difference-seen-in-the-unique-user-count-in-guidance-analytics-and-funnel"
updated: 2026-08-06T16:57:17Z
published: 2026-08-06T16:57:17Z
canonical: "support.whatfix.com/difference-seen-in-the-unique-user-count-in-guidance-analytics-and-funnel"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.whatfix.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Difference seen in the unique user count in Guidance Analytics and Funnel

- [Introduction](/product-analytics/docs/difference-seen-in-the-unique-user-count-in-guidance-analytics-and-funnel#intro)
- [Cause](/product-analytics/docs/difference-seen-in-the-unique-user-count-in-guidance-analytics-and-funnel#cause)
- [Conclusion](/product-analytics/docs/difference-seen-in-the-unique-user-count-in-guidance-analytics-and-funnel#conclusion)

## Introduction

There is a difference between the [**Unique Users Viewed**](/studio/docs/analytics-summary) count in Guidance Analytics and the [**Total Users**](/product-analytics/docs/compare-funnels) (unique) count in Funnel Insights.

**Unique Users Viewed in Guidance Analytics**:

![guidance_analytics_unique_users](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/guidance_analytics_unique_users.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A43%3A48Z&se=2026-11-12T08%3A43%3A48Z&sr=c&sp=r&sig=CABwEV2hUm85uYhTpYDzcWpCopusOleOsBKtQh2fEeI%3D)

**Total users in Funnel Insights**:

![funnel_total_user](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/funnel_total_user.png?sv=2026-02-06&spr=https&st=2026-11-12T07%3A43%3A48Z&se=2026-11-12T08%3A43%3A48Z&sr=c&sp=r&sig=CABwEV2hUm85uYhTpYDzcWpCopusOleOsBKtQh2fEeI%3D)

## Cause

- The **Unique Users Viewed** data displayed in the Guidance Analytics dashboard represents the count of all users who view or interact with Whatfix content or widgets, such as Self Help, Flows, Beacons, and more. This count excludes users who visit pages without Whatfix content.
- The **Total users** data in Funnel Insights reflects the total number of users who logged in to the application, regardless of their interaction with Whatfix content, such as Flows or User Actions. This count includes unique users who visit pages without Whatfix content.

## Conclusion

Since **Total users** includes users who visit pages without Whatfix content, the **Total users** count typically exceeds the **Unique Users Viewed** count.