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Make data-driven decisions to build better products
Create DAP Content Create and deliver contextual and customized content as an in-app experience.	Feature PrioritizationUse behavioral data to choose what features to include within your product strategy.
Product Monitoring Use in-product breakdowns, such as User Journeys and Funnels, to highlight friction points.	Feature Adoption Track feature use analytics to develop a product that drives the most user value.
Process Tracking Monitor production processes, identify bottlenecks, and optimize workflow.	Usability Improvements Identify hard-to-use features to improve functionality for a more user-friendly product experience.