--- title: "How can I see analytics of link content using Trend Insights?" slug: "how-can-i-see-analytics-of-link-content-using-trend-insights" updated: 2026-08-07T20:03:31Z published: 2026-08-07T20:03:31Z canonical: "support.whatfix.com/how-can-i-see-analytics-of-link-content-using-trend-insights" stale: true --- > ## Documentation Index > Fetch the complete documentation index at: https://support.whatfix.com/llms.txt > Use this file to discover all available pages before exploring further. # How can I see analytics of link content using Trend Insights? Whatfix enables you to add a link to an external source of content to be displayed in Self Help, Task List, and Launchers. The following events can be used to analyze links: - Link opened - Link opened in new format > [!NOTE] > Info: > > These events appear in the dropdown only if users perform or engage with them. Add the link to the Whatfix Guidance dashboard and then include it in the widget. As end users interact with the link, view the engagement data for the specified events. **Use Cases** - Analyze the number of users who clicked a particular link added to multiple widgets. **Event name**: Link opened **Event filter**: Content Title - Name of the link **Event breakdown**: Event Trigger Location ![trend_insight_link_use_case_one](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_link_use_case_one.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) - Analyze the number of users who opened any link from a specific Self Help and group by country. **Event name**: Link opened **Event filter**: Segment Name - Name of the Self Help segment **User breakdown**: Country ![trend_insight_link_use_case_two](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_link_use_case_two.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) Use the following steps to view the analytics of text content using Trend Insights: 1. On the [Whatfix Analytics dashboard](/product-analytics/docs/how-can-i-access-the-product-analytics-dashboard), click **Insights**. ![pa_click_insights_left_pane.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/pa_click_insights_left_pane.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 2. Click **Create Insight**. ![pa_click_create_insight.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/pa_click_create_insight.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 3. Click **Trend Insights**. ![pa_click_trend_insights.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/pa_click_trend_insights.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 1. Click the **Give your insight a name** textbox and enter a name for your Insight. ![trend_give_your_insight_a_name.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_give_your_insight_a_name.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 2. Click the **Description** text box and enter a description that explains what the Trend Insight is about. ![trend_enter_a_description.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_enter_a_description.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 3. From the **Select user type** dropdown, choose whether to analyze data for **All users**, **Identified users**, or **Anonymous users**. ![trend_insight_select_anonymous_users.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_select_anonymous_users.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) Note: - By default, Insights data might contain identified (users identified by User ID) and unidentified (users not identified but denoted by Anonymized Whatfix IDs) users. - The **Event identification rate** indicates the percentage of events Whatfix is able to attribute to uniquely identified users. ![insights_event_identification_rate.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/insights_event_identification_rate.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) - For more information on filtering users and understanding the Event identification rate, see [How can I filter unidentified users in Insights?](/product-analytics/docs/how-can-i-filter-unidentified-users-in-product-analytics) 1. Click the **Data source** icon and select the stage from which you want to get the data. ![trend_insight_data_source_option.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_data_source_option.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) > [!WARNING] > Note: > > - For more information on obtaining analytics data from different stages, see [Get Analytics Data across CLM Stages](/product-analytics/docs/get-analytics-data-across-clm-stages). > - The stage cannot change after creating the Insight. Switching to a different stage resets the Insight, requiring a restart. 1. Click **Choose metric**. ![trends_choose_metric.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_choose_metric.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 2. Under **Event metrics**, select **Total events** or **Unique users** as required. ![trends_select_event_metrics.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_select_event_metrics.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 3. Click **Add event**. ![trends_click_add_event.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_click_add_event.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 4. Click **Guidance events**, select **Link opened** or **Link opened in new format**, and then click **Apply**. ![trend_insigh_link](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insigh_link.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 5. Add the required **Filter** or **Breakdown** for the event. ![trend_insight_text_content_filter_breakdown_event](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_text_content_filter_breakdown_event.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) > [!NOTE] > Info: > > For more information on Event Filters and Breakdown, see [Filter events using Event Filters and Breakdown in Trend insights](/product-analytics/docs/event-filters-and-breakdown-in-trend-insights). 1. In the **User filter** section, click **Add user filter**, and then select the desired [filter](/product-analytics/docs/user-filters-in-insights). ![trends_session_analytics_user_filter](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_session_analytics_user_filter.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) Info: - To exclude specific filter values for which you don't require data, see [How can I exclude filter values in Product Analytics?](/product-analytics/docs/how-can-i-exclude-values-from-user-filters) - To exclude blank filter values from your data, see [How can I exclude blank filter values in Insights?](/product-analytics/docs/how-can-i-exclude-blank-filter-values-in-insights) 1. In the **User breakdown** section, click **Add user breakdown**, and then select the desired [breakdown](/product-analytics/docs/user-filters-in-insights). ![trend_insights_click_add_user_breakdown.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insights_click_add_user_breakdown.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 2. Scroll down to view the generated data chart. ![trend_insight_link_chart](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_link_chart.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) > [!WARNING] > Note: > > - Visualize the data using different chart types. ![trend_insights_click_chart_type.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insights_click_chart_type.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) > - Filter data based on **Daily**, **Weekly**, or **Monthly** timeframes. ![date_week_month.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/date_week_month.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) 1. Click **Save**. ![trends_click_save_option.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_click_save_option.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A30Z&se=2026-11-10T17%3A55%3A30Z&sr=c&sp=r&sig=s8WmY7YCsbqzzOh8Nd7Jrx0C4CbH%2F6f2FYW7Yysohb8%3D) Shows overall behavior and engagement for both identified and anonymous (unidentified) users. Users that Whatfix can detect and identify using a unique User ID. Users that Whatfix cannot identify. These users are denoted by the Anonymized Whatfix IDs rather than an actual User ID. The total number of times the event occurred. The number of unique users who triggered the event.