--- title: "How can I see analytics of text content using Trend Insights?" slug: "how-can-i-see-analytics-of-text-content-using-trend-insights" updated: 2026-08-10T21:04:08Z published: 2026-08-10T21:04:08Z canonical: "support.whatfix.com/how-can-i-see-analytics-of-text-content-using-trend-insights" stale: true --- > ## Documentation Index > Fetch the complete documentation index at: https://support.whatfix.com/llms.txt > Use this file to discover all available pages before exploring further. # How can I see analytics of text content using Trend Insights? Text content, such as Articles, can be embedded within the Self Help and Task List widgets to help end users find content within the application. With Trend Insights, analyze the number of users who viewed or closed an article and filter the data based on city, country, browser, and more. The following events can be used to analyze text content: - Article viewed - Article closed > [!NOTE] > Info: > > These events appear in the dropdown only if users perform or engage with them. Ensure that you create the Article, add it to Self Help or Task List, and publish it to end users. Once the end users interact with the Article, view the engagement data with the specified events. **Use Cases** - Analyze the number of unique users who viewed the article, Lead Management Overview, from Self Help based on country. **Event name**: Article viewed **Event filter**: **Content Title** = Lead Management Overview **Event filter**: **Event Trigger Location** = widget **User breakdown**: Country **Metric**: Unique users ![trend_insights_article_events_example_viewed.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insights_article_events_example_viewed.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) - Analyze the number of new users who closed the Salesforce Service Cloud Overview article in the Onboarding Task List **Event name**: Article closed **Event filter**: **Content Title** = Salesforce Service Cloud Overview **Event filter**: **Segment Name** = Onboarding **User filter**: Cohort = New users ![trend_insights_article_events_example_closed.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insights_article_events_example_closed.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) Use the following steps to view the analytics of text content using Trend Insights: 1. On the [Whatfix Analytics dashboard](/product-analytics/docs/how-can-i-access-the-product-analytics-dashboard), click **Insights**. ![pa_click_insights_left_pane.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/pa_click_insights_left_pane.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 2. Click **Create Insight**. ![pa_click_create_insight.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/pa_click_create_insight.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 3. Click **Trend Insights**. ![pa_click_trend_insights.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/pa_click_trend_insights.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 1. Click the **Give your insight a name** textbox and enter a name for your Insight. ![trend_give_your_insight_a_name.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_give_your_insight_a_name.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 2. Click the **Description** text box and enter a description that explains what the Trend Insight is about. ![trend_enter_a_description.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_enter_a_description.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 3. From the **Select user type** dropdown, choose whether to analyze data for All users, Identified users, or Anonymous users. ![trend_insight_select_anonymous_users.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_select_anonymous_users.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) Note: - By default, Insights data might contain identified (users identified by User ID) and unidentified (users not identified but denoted by Anonymized Whatfix IDs) users. - The **Event identification rate** indicates the percentage of events Whatfix is able to attribute to uniquely identified users. ![insights_event_identification_rate.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/insights_event_identification_rate.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) - For more information on filtering users and understanding the Event identification rate, see [How can I filter unidentified users in Insights?](/product-analytics/docs/how-can-i-filter-unidentified-users-in-product-analytics) 1. Click the **Data source** icon and select the stage from which you want to get the data. ![trend_insight_data_source_option.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_data_source_option.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) > [!WARNING] > Note: > > - For more information on obtaining analytics data from different stages, see [Get Analytics Data across CLM Stages](/product-analytics/docs/get-analytics-data-across-clm-stages). > - The stage cannot change after creating the Insight. Switching to a different stage resets the Insight, requiring a restart. 1. Click **Choose metric**. ![trends_choose_metric.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_choose_metric.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 2. Under **Event metrics**, select Total events or Unique users as required. ![trends_select_event_metrics.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_select_event_metrics.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 3. Click **Add event**. ![trends_click_add_event.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_click_add_event.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 4. Click **Guidance events**, select any of the Article events, and then click **Apply**. ![trend_insight_article_viewed](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_article_viewed.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 5. Add the required **Filter** or **Breakdown** for the event. ![trend_insight_text_content_filter_breakdown_event](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_text_content_filter_breakdown_event.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) > [!NOTE] > Info: > > For more information on Event Filters and Breakdown, see [Filter events using Event Filters and Breakdown in Trend insights](/product-analytics/docs/event-filters-and-breakdown-in-trend-insights). 1. In the **User filter** section, click **Add user filter**, and then select the desired filter. ![trends_session_analytics_user_filter](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_session_analytics_user_filter.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) Info: - To exclude specific filter values for which you don't require data, see [How can I exclude filter values in Product Analytics?](/product-analytics/docs/how-can-i-exclude-values-from-user-filters) - To exclude blank filter values from your data, see [How can I exclude blank filter values in Insights?](/product-analytics/docs/how-can-i-exclude-blank-filter-values-in-insights) 1. In the **User breakdown** section, click **Add user breakdown**, and then select the desired breakdown. ![trend_insights_click_add_user_breakdown.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insights_click_add_user_breakdown.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 2. Scroll down to view the generated data chart. ![trend_insight_text_content_chart](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_text_content_chart.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) > [!WARNING] > Note: > > - Visualize the data using different chart types. ![trend_insights_click_chart_type.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insights_click_chart_type.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) > - Filter data based on **Daily**, **Weekly**, or **Monthly** timeframes. ![date_week_month.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/date_week_month.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) 1. Click **Save**. ![trends_click_save_option.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trends_click_save_option.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A29%3A25Z&se=2026-11-10T18%3A29%3A25Z&sr=c&sp=r&sig=q6JZfsNMCaSEjDkiWtjebg86ijPBFE04JXa45YhgP7U%3D) Shows overall behavior and engagement for both identified and anonymous (unidentified) users. Users that Whatfix can detect and identify using a unique User ID. Users that Whatfix cannot identify. These users are denoted by the Anonymized Whatfix IDs rather than an actual User ID. The total number of times the event occurred. The number of unique users who triggered the event.