--- title: "How many users are dropping off from a Flow?" slug: "how-many-users-are-dropping-off-from-a-flow" updated: 2026-08-10T20:29:55Z published: 2026-08-10T20:29:55Z canonical: "support.whatfix.com/how-many-users-are-dropping-off-from-a-flow" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.whatfix.com/llms.txt > Use this file to discover all available pages before exploring further. # How many users are dropping off from a Flow? Consider that you've created a Flow and added it to an onboarding Pop-up to guide users through a new process. Based on your [Trend Insight](/product-analytics/docs/trend-insights-1) analysis, the number of users who start the Flow significantly exceeds the number of users who complete it. Understanding any friction in the Flow that causes users to [drop off](/product-analytics/docs/understand-funnel-data) without completing the process is essential. Use [Funnel Insights](/product-analytics/docs/what-are-funnels) to analyze the number of users completing each step of the Flow and identify where the most significant drop-off occurs. This data enables you to update the Flow step that has the highest drop-off, improve UI friction, or even [create a Cohort out of the most dropped off step](/product-analytics/docs/add-cohorts-from-funnel-insights) for further analysis. Use the following steps to analyze the number of users who drop off from a Flow: 1. On the [Whatfix Analytics dashboard](/product-analytics/docs/how-can-i-access-the-product-analytics-dashboard), click **Insights**. ![pa_click_insights_left_pane.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/pa_click_insights_left_pane.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 1. Click **Create insights**. ![Create_insight.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Create_insight.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 2. Click **Funnel Insights**. ![create_funnel_insight.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/create_funnel_insight.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 3. Click the **Give your insight a name** textbox and enter a name for your Insight. ![Name_your_funnel_insight.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Name_your_funnel_insight.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 4. Click the **Description** text box and enter a description that explains the purpose of the Funnel Insight. ![enter_description_for_funnel_insight.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/enter_description_for_funnel_insight.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) Note: - By default, Insights data might contain identified (users identified by User ID) and unidentified (users not identified but denoted by Anonymized Whatfix IDs) users. - The **Event identification rate** indicates the percentage of events Whatfix is able to attribute to uniquely identified users. ![insights_event_identification_rate.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/insights_event_identification_rate.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) - For more information on filtering users and understanding the Event identification rate, see [How can I filter unidentified users in Insights?](/product-analytics/docs/how-can-i-filter-unidentified-users-in-product-analytics) 1. From the **Select user type** dropdown, choose whether to analyze data for All users, Identified users, or Anonymous users. ![trend_insight_select_anonymous_users.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_select_anonymous_users.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 2. Click the **Data source** icon and select the stage from which you want to get the data. For more information, see [Get Analytics Data across CLM Stages](/product-analytics/docs/get-analytics-data-across-clm-stages). ![trend_insight_data_source_option.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/trend_insight_data_source_option.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 3. Under **Funnel setup**, choose **Total attempts** or **Unique users** to analyze the behavior. For more information, see [What are Funnel Insights?](/product-analytics/docs/what-are-funnels) ![Analyze_Funnel_setup.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Analyze_Funnel_setup.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 4. Click **Add**, and then click **Flows**. ![flows_add_funnel.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/flows_add_funnel.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 5. Select the Flow that you want to visualize as a Funnel. ![funnel_new_chart_select_flow.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/funnel_new_chart_select_flow.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) > [!NOTE] > Info: > > - Add all the steps in the Flow or just the required steps. ![funnel_new_chart_select_flow_steps.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/funnel_new_chart_select_flow_steps.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) > - If you've added the same Flow to other widgets such as Self Help, Task List, and more, click **Trigger location** to visualize engagement. ![funnel_trigger_location](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/funnel_trigger_location.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) 1. In the **User filter** section, click **Add user filter**, and then select the desired filter. [Filter](/product-analytics/docs/user-filters-in-insights) users engaging with the Flow based on a particular country, city, browser, and more. ![Funnel_insight_user_filter.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Funnel_insight_user_filter.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) Info: - To exclude specific filter values for which you don't require data, see [How can I exclude filter values in Product Analytics?](/product-analytics/docs/how-can-i-exclude-values-from-user-filters) - To exclude blank filter values from your data, see [How can I exclude blank filter values in Insights?](/product-analytics/docs/how-can-i-exclude-blank-filter-values-in-insights) 1. Scroll down to view the generated chart. ![funnel_new_chart_funnel_overview.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/funnel_new_chart_funnel_overview.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) > [!WARNING] > Note: > > - In the Funnel chart, the light-blue bar represents the drop-off, which is the number and percentage of users who completed one step but did not move to the next. > > For example, between Step 1 → Step 2, 5 users (83%) dropped off, which is shown as the light-blue section above Step 2. > > ![funnel_drop-off_bar_information.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/funnel_drop-off_bar_information.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) > - [Create a Cohort of users who drop-off from the step](/product-analytics/docs/add-cohorts-from-funnel-insights) and [show Whatfix content to guide them](/product-analytics/docs/add-cohorts-as-visibility-rules). 1. Click **Save**. ![Click_save_funneli_insights.png](https://cdn.document360.io/a268766e-d74d-4619-9613-e2472f809ffb/Images/Documentation/Click_save_funneli_insights.png?sv=2026-02-06&spr=https&st=2026-11-10T16%3A55%3A27Z&se=2026-11-10T17%3A55%3A27Z&sr=c&sp=r&sig=IHLPBSSJ%2BVogTDECN3nJBeEjGJtdgwUJR8SQnVpDO94%3D) Shows overall behavior and engagement for both identified and anonymous (unidentified) users. Users that Whatfix can detect and identify using a unique User ID. Users that Whatfix cannot identify. These users are denoted by the Anonymized Whatfix IDs rather than an actual User ID.