Generic best practices
Maintain clarity and conciseness
Do: Keep the questions limited and the content brief to respect the end users’ time and for brevity.
Avoid: Using long verbose sentences when a shorter one is better.
Think about user experience
Do: Customize the End Message to provide a clear Success Message or Failure Message (for Quizzes).
Avoid: Neglecting to set up the End Message, which confuses the user about the Survey's outcome.
Arrange the questions and manage conditions
Do: Use the Copy feature to duplicate an existing question and modify it slightly for efficiency. Plan your question order and branching logic before adding conditions to prevent accidental deletion.
Avoid: Creating every similar question from scratch, which wastes time and effort. Rearranging or deleting a question that has a condition attached, as this deletes all associated conditions in the Survey.
Allow anonymous responses
Do: Enable the Allow anonymous responses toggle under the CONTROL section if you want to avoid collecting user data.
Avoid: Failing to check the Allow anonymous responses setting if user privacy or compliance is a concern.
Additional best practices based on question types
Single choice questions
Do: Use when the user must select only one option (for example, gender selection).
Avoid: Using for questions that might require multiple selections.
Multiple choice questions
Do: Use when the user can select one or more options.
Avoid: Using when a single, definitive response is required.
Opinion scale
Do: Use to enable users to rate their experience, typically with a 5-point or 7-point scale.
Avoid: Using vague labels. Clearly define the start and end labels (for example, "Strongly agree" to "Strongly disagree").
NPS
Do: Use specifically to measure user satisfaction and the likelihood of promotion using the standard rating scale.
Avoid: Altering the standard NPS scale or context.
Star rating
Do: Use for quick, visual ratings on a 5-point scale.
Avoid: Using it for complex questions that require open-ended text.
