The first user role which is created in an enterprise automatically becomes the Account Manager (admin).
An Account Manager can invite other users and define their roles from the Users section on the Whatfix Dashboard. The Users section lists all the registered users in the account.

Responsibilities specific to each role
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Comparative view of accessibility or permissions each role has
The following table lists the permissions associated with each type of user role:
Info:
Whatfix Content includes Flows, Articles, Links, Images, Videos, and PDFs.
Whatfix Widgets include Pop ups, Self Help, Task Lists, Beacons, Smart Tips, Surveys, and Launchers.
Editors can only perform the following actions on their own content.
Note:
The following permissions are provided for your understanding to show how each Whatfix User Role functions. These permissions describe role-level behavior and are not configurable at the individual Role level. For example, every user assigned the Editor role can create and edit their own content, but they cannot publish it. To give a specific Editor the ability to publish, you need to change their user role to Account Manager rather than adjusting their individual permissions.
Permission | Translator | Editor | Content Manager | Account Manager |
|---|---|---|---|---|
Auto Translate or Translate Content | Yes | No | Yes | Yes |
Auto Test Content | No | Yes | Yes | Yes |
Create Whatfix Content | No | Yes | Yes | Yes |
Create User Actions | No | Yes | Yes | Yes |
Create Tags | No | Yes | Yes | Yes |
Delete Self-Created Content | No | Yes | Yes | Yes |
Edit or Delete Self-Created Tags | No | Yes | Yes | Yes |
Get Flow Failure Notification | No | Yes | Yes | Yes |
Move Self-Created Content from Draft to Ready Stage | No | Yes | Yes | Yes |
Move Self-Created Content back from Ready to Draft Stage | No | Yes | Yes | Yes |
Preview Mode | No | Yes | Yes | Yes |
Access Guidance analytics | No | Yes | Yes | Yes |
View Archived content | No | Yes | Yes | Yes |
Archive content | No | Yes | Yes | Yes |
Bulk archive content | No | Yes | Yes | Yes |
Restore Archived content | No | Yes | Yes | Yes |
Delete Archived content | No | Yes | Yes | Yes |
Copy Archived content | No | Yes | Yes | Yes |
Move Other Users' Content from Draft to Ready Stage | No | No | Yes | Yes |
Move Widgets from Draft to Ready Stage | No | No | Yes | Yes |
Move Other Users' Content back from Ready to Draft Stage | No | No | Yes | Yes |
Move Widgets back from Ready to Draft Stage | No | No | Yes | Yes |
Access Whatfix Analytics (Product Analytics) dashboard | No | No | Yes | Yes |
Access Widgets | No | No | Yes | Yes |
Access Advanced Customization | No | No | Yes | Yes |
Add Domain filters in Guidance analytics | No | No | Yes | Yes |
Change Themes | No | No | Yes | Yes |
Configure Voiceovers | No | No | Yes | Yes |
Create Whatfix Widgets | No | No | Yes | Yes |
Create Insights | No | No | Yes | Yes |
Create Cohorts | No | No | Yes | Yes |
Create Dashboards | No | No | Yes | Yes |
Edit or Delete Others' Tags | No | No | Yes | Yes |
Edit or Delete Other Users' Content | No | No | Yes | Yes |
Export Flows | No | No | Yes | Yes |
Export Language Files | No | No | Yes | Yes |
View Archived widgets | No | No | Yes | Yes |
Archive widgets | No | No | Yes | Yes |
Bulk archive widgets | No | No | Yes | Yes |
Restore Archived widgets | No | No | Yes | Yes |
Delete Archived widgets | No | No | Yes | Yes |
Copy Archived widgets | No | No | Yes | Yes |
Add conditions in Map Stages for content deployment | No | No | Yes (Can add only the Ready stage condition) | Yes (Can add both the Ready and Production stage conditions) |
Change font | No | No | Yes | Yes |
Add or Invite Users | No | No | No | Yes |
Add or Delete Languages | No | No | No | Yes |
App Integrations | No | No | No | Yes |
Change User Role | No | No | No | Yes |
Delete a User | No | No | No | Yes |
Manage Extensions | No | No | No | Yes |
Move Content or Widgets from the Ready Stage to the Production Stage | No | No | No | Yes |
Move Content or Widgets back from the Production Stage to the Draft Stage | No | No | No | Yes |
Refresh Beacons | No | No | No | Yes |
Repository Integration | No | No | No | Yes |
Set Up Google Analytics | No | No | No | Yes |