Understand Funnel Insights

The Funnel View of the events displays the following:

• The total number of unique users who engaged with each Funnel step.

• The subsequent slopes between Funnel steps represent the percentage of users who dropped off between those steps. For example, a steeper slope (shown in red) indicates that a high percentage of users have not engaged with the Funnel step.

• The average of the total time taken between two consecutive Funnel steps.
  

The Funnel View also displays the Funnel Summary, which includes the following metrics:

• Time taken to complete the Funnel: Indicates how long users took to complete the entire process, based on the following three measures:

  • Average: The sum of the total time taken by each user to complete a process, divided by the number of users.
    For example, if 100 users collectively took 98 hours to complete a Funnel, the average completion time would be 59 minutes and 1 second. This means that, typically, users take around 59m 1s to complete the process.

  • Median: The middle value when the total completion time of each user is arranged from the shortest to the longest.
    For example, if the median time to complete a Funnel is 55 minutes and 7 seconds, it means that half of the users completed the process in less than 55 minutes and 7 seconds, while the other half took longer than 55 minutes and 7 seconds.

  • 95th percentile: The time within which 95% of users completed a process.
    For example, if the 95th percentile is 3 minutes and 1 second, it means that 95% of users completed the process in less than 3 minutes and 1 second, while only 5% took longer.

• Slowest Step: Shows the Funnel step where users spend the most time.

• Biggest Drop: Shows the Funnel step where the highest number of users drop off.