Trend Insights and Funnel Insights represent two distinct methods for analyzing user behavior. Trend Insights examine how user behavior changes over time, while Funnel Insights illustrate how end users navigate through a specific sequence of steps.
Trend Insights
Trend Insights help you understand long-term trends and patterns in user behavior. For example, they track the growth of your user base over time and reveal how many users perform a specific action. Trend Insights also help identify opportunities for growth and improvement while providing insights into content performance over time.
For more information on creating a Trend Insight, see Create Trend Insights.
The following example illustrates the appearance of a Trend Insight.
Funnel Insights
Funnel Insights help you understand how users navigate through a specific sequence of steps. For example, they track the conversion rate of users who sign up for the product and highlight the steps in a Flow where users drop off the most. Funnel Insights also help you identify bottlenecks in the product and optimize the user journey for better engagement and retention.
For more information on creating a Funnel, see Create a Funnel.
The following example illustrates the appearance of a Funnel.
The following table summarizes the key differences between Trend Insights and Funnel Insights:
| Trend Insights | Funnel Insights |
|---|---|
| Examines long-term trends and patterns | Examines a specific sequence of steps |
| Enables identification of growth and improvement opportunities | Enables identification of bottlenecks and optimization of user flow |
| Tracks changes in user behavior over time | Tracks user progression through a process |
| Enables understanding of overall product performance | Enables identification of specific areas for improvement |