Product Analytics Glossary
- 30 Sep 2025
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Product Analytics Glossary
- Updated On 30 Sep 2025
- 14 Minutes To Read
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A
| Term | Description |
|---|---|
| Account Manager(role) | The Account Manager has permission to perform all tasks in the Whatfix Analytics dashboard. Three other roles exist on the platform. To know more about each role and its permissions, see Whatfix User Roles. |
| Act | After you track and analyze user behavior on your application, use the insights to make data-driven decisions to build better products. |
| AI Summary | Whatfix provides quick, automated AI summaries that highlight key usage patterns in Insights (Trends, Funnels, and User Journeys), making it easier to understand analytics data and take action faster. |
| Analyze | Understand how different types of users interact with your product or application using Whatfix's no-code Product Analytics solution. |
| Anonymized Whatfix ID | Whatfix generates a unique identifier called the Anonymized Whatfix ID when the user logs in for the first time. The ID is randomly generated and consists of a 16 character alphanumeric string, for example, '6idAi0oqW4sIPPFf'. The Anonymized Whatfix ID enables anonymous tracking before the user is identified with a configured User ID. |
| API | The Application Programming Interface (API) serves as an access point and a set of routines, protocols, and tools that specify how various software components interact. |
| App integrations | App Integrations enable you to exchange data and attribute streams between Whatfix and other products. |
| Area Chart | An area chart displays data as a series of data points connected by lines and filled with colors. The chart shows changes in the magnitude of data in different categories over time, such as the total number of impressions of various widgets over a year. |
| Ask Whatfix AI | Ask Whatfix AI is an AI-powered capability that automatically turns your end-user engagement queries into Trend, Funnel, or User Journey charts. |
| Autocapture | Whatfix's Autocapture automatically captures click events or interactions on application pages. For more information, see What is Autocapture? |
B
| Term | Description |
|---|---|
| Bar Chart - Horizontal | A horizontal bar chart represents data using horizontal bars to compare different categories, such as which content has received the most interaction. |
| Bar Chart - Vertical | A vertical bar chart represents data using vertical bars to compare different categories, such as which content has received the most interaction. |
| Beacon | Beacon is used to draw your users' attention to a new feature or any other element in the application user interface. |
C
| Term | Description |
|---|---|
| Capture rules | Capture Rules help you define the unique identifier related to the element that you want to capture as an Event Attribute. |
| CLM Stages | Whatfix Analytics enables you with the ability to filter analytics data based on stages (Draft, Ready, and Production) so that you can effectively examine and analyze data on the desired stages of interest. |
| Cohorts | Cohorts enable you to create a group of users based on specific criteria and analyze the group to take further actions. |
| Cohorts as Visibility Rules | Create a Cohort to group users based on their behavior on the application. Using these Cohorts, Whatfix enables you to target Whatfix content and guide them along the right path. The process involves including a Cohort as a Visibility Rule to display or hide a Whatfix widget. Note Cohorts as Visibility Rules is a Beta feature. Contact support@whatfix.com to enable it. |
| Completion Time | Completion Time enables you to filter users based on the time they take to complete the Funnel steps. It considers the fastest time taken between each Funnel step per user, averaged across all users. |
| Content | Content includes any instructional material such as a Flow, video, text, image, PDF, or link created to guide users in performing tasks efficiently. |
| Content Manager (role) | The Content Manager is a user role that can access and use the Whatfix Analytics dashboard. There are three other roles on the platform. For more information about each role and its permissions, see Whatfix User Roles. |
| Conversion Funnels | Conversion Funnels enable understanding of how end users use a product. Track the end users' path from discovery of the product until they either drop off or convert into a customer. |
| Custom Events (App events) | Custom Events are user-defined events, such as User Actions or events captured using the Whatfix API. |
D
| Term | Description |
|---|---|
| DAP | A Digital Adoption Platform (DAP) enables an efficient digital transformation journey by improving the adoption of enterprise applications. DAPs deploy as an overlay on the application, creating in-app interactive and contextual Flows that enable users to go through the software with ease, thus reducing the need for repeated training. |
| Dashboards | Dashboards serve as a Product Analytics reporting feature that enables visualization of insights. They provide information at a glance to support data-driven decisions. For more information on visualizing insights, see Dashboards. |
| Default events (Guidance events) | Default Events are all events generated for Whatfix content and widgets interaction. For more information, see List of Whatfix-related Events. |
| Deep Think | Deep Think (part of Ask Whatfix AI) provides automatic analysis of end-user behavior and delivers visual summaries, behavioral insights, and actionable suggestions, all in response to a single query. |
| Defined events | Defined events include captured User Actions and saved Autocaptured events. |
| Donut chart | A donut chart represents a type of pie chart with the center removed to create a hollow appearance. Data distributes into segments, where each segment represents a portion of the whole, and the entire donut represents the total sum of all data. |
| Drop-off | Drop-off measures the number of users who leave a process without completing it. |
E
| Term | Description |
|---|---|
| Editor (role) | The Editor role enables content creation on Whatfix and has the least permissions. Users with the Editor role can create or edit only their own content. Three additional roles exist on the platform. For details about each role and its permissions, see Whatfix User Roles. |
| Enterprise Attributes | Enterprise Attributes represent application attributes not associated with the user. Examples include geography, department, account type, and more. These attributes enable content segmentation. |
| Enterprise Control Center (ECC) | The Enterprise Control Center (ECC) enables centralized management of Whatfix across multiple applications. |
| Enterprise Insights (EI) | Enterprise Insights (EI) enables better visibility of application usage and Whatfix DAP (Digital Adoption Platform) engagement metrics across enterprise applications at the portfolio level. |
| Events | Events are triggered when end users perform any action on the Whatfix content or Widgets in the application. |
| Event Attribute | Event Attributes enable you to send additional contextual information along with Events to enhance analysis and decision-making. For example, along with the button click event, additional attributes such as the URL, the title of the page where the click occurred, the text on the button, and various other attributes from the application can be captured and sent to provide context for the button click event. For more information, see What are Event Attributes? |
| Event breakdown | Event breakdowns enable you to group and visualize the filtered events by a specific event property, such as Segment Name or Content Title. For more information, see Filter events using Event Filters and Breakdown in Trend insights. |
| Event filter | Event filters enables you to narrow down events based on event properties, such as Segment Name or Content Title. For more information, see Filter events using Event Filters and Breakdown in Trend insights. |
| Event grouping | Event grouping enables you to group two or more Default or Custom events into a single grouped event to analyze diverse metrics. For more information, see Group Default and Custom events. |
| Event identification rate | The Event identification rate denotes the percentage of events that Whatfix can tie back to uniquely identified users for the last 30 days. For more information, see How can I filter unidentified users in Insights? |
| Event metric | Event metrics are calculated each time a user performs a specific Whatfix content related event (Default or Guidance events) or any action on the application (Custom or App events). |
| Event Trigger Location | Event Trigger Location enables you to select the location from where a Flow is played. |
F
| Term | Description |
|---|---|
| Flow | Flows are a sequence of step-by-step instructions that guide users through the application to complete a task. |
| Funnels | Funnels are a series of sequential events that help you analyze and understand how end users navigate an application process. |
G
| Term | Description |
|---|---|
| Goal Management | Goals are User Actions created on the last element, which, when clicked record the completion of the process in the application. For more information, see Goal Management. |
| Guidance analytics (New experience) | Guidance analytics enables you to understand end-user engagement with Whatfix content and widgets. In the New Guidance Analytics experience, each engagement metric is provided as a Trend Insight, which is added to Dashboards corresponding to the respective content or widget. |
I
| Term | Description |
|---|---|
| Integration Hub | Integration Hub enables you to exchange data and attribute streams between Whatfix and other products. |
L
| Term | Description |
|---|---|
| Last interaction | The Last interaction column shows when a User Action last received engagement. |
| Launcher | Launchers enable you to add customizable buttons that trigger Whatfix content such as Flow, Pop-up, Video, or Link with a single click. |
| Line Chart | A graphical representation of data points connected by lines, used to show trends or patterns over time, such as the number of clicks on a Pop-up CTA. |
M
| Term | Description |
|---|---|
| Metrics Chart | A visual representation of key performance indicators (KPIs) or metrics, used to track performance or progress toward a specific goal, such as displaying the conversion rate on a dashboard. |
P
| Term | Description |
|---|---|
| Page Title | A Page Title is a brief description of a webpage that appears at the top of the browser window. |
| Page View | Page View enables the addition of the exact URL of a page to track the number of users visiting the page. |
| Pie Chart | A Pie Chart displays data as a circle divided into sectors, illustrating the proportion of different categories in relation to the whole, such as the percentage of users from various countries. |
| Pop-up | A widget that enables you to display notifications to users in your application. |
| Productivity Funnel | Productivity Funnels enable the determination of the shortest time taken by end users to complete a process. Identify the steps where end users spend excessive time. |
S
| Term | Description |
|---|---|
| Sankey Chart | A Sankey Chart is a visualization used to depict a flow from one set of values to another. For more information, see Sankey Diagram. |
| Self Help | Self Help is a collection of related content displayed to users within your application. The content could include Flows, article links, video links, and help texts. Self Help includes the ability to search and find product-related information. |
| Session | A session is a collection of actions performed within a specified period of time, in close proximity to one another in the same browser tab. A session starts when a user accesses the application. The session ends when the user closes the application, switches browser tabs, or remains inactive for a specified time period. |
| Session activity timeout | Whatfix enables you to set a session activity timeout. If a user is inactive beyond the defined duration, the session ends automatically, and any new activity starts a new session. |
| Session analytics | Session analytics enable you to analyze how long end users stay in an application, how often they come back, and how much time they spend during each session. Whatfix provides session metrics such as Total number of sessions, Average session time, and Total time spent in Trend Insights. |
| Session in User Journey | A session usually starts when a user accesses the site and ends when the user leaves or is inactive for more than 30 minutes. After 30 minutes of inactivity, a user is considered to have dropped off. User Journey is captured based on sessions. |
| Session metric | Whatfix provides session metrics such as Total number of sessions and Average session time to help you understand how frequently end users engage with your application and how long they remain active in the application. |
| Smart Context | When Smart Context is enabled, and you create content, Whatfix automatically determines which content is to be shown on which page. Smart Context eliminates the need to create multiple segments (manually) to display relevant content contextually to different audiences on an application. |
| Smart Tip | Smart Tips enable you to provide contextual information to your end users on elements that need additional details while using an application. |
| SSO | Single Sign-On (SSO) is an authentication method that enables users to securely authenticate with two different applications and websites by using just one set of login credentials that is common for both. This eliminates the need to remember the login details of two different applications. SSO minimizes the support tickets received by companies regarding forgotten password/account unlock requests by end-users. |
| Static Cohort (User list) | With Static Cohorts (User lists), Whatfix enables the upload of a CSV file containing a list of User IDs to create a Cohort for that specific group. This Cohort can be used to target Whatfix content to that group of users or include or exclude them from data analysis. For more information, see Create a Static Cohort (User list). |
| Survey | Survey is a Widget that enables you to collect information and feedback from your end users through questionnaires. |
T
| Term | Description |
|---|---|
| Table Chart | A visual representation of data in rows and columns that displays structured data in a tabular format, such as a list of events and the engagement with selected metrics and breakdowns. |
| Tabs | Creating tabs in custom Dashboards enables you to sectionalize your Dashboard based on your requirements. Tabs improve the organization of Insights in Dashboards and provide quick access to related Insights. |
| Task List | The Task List widget enables assignment of a list of topics or tasks that users must complete as part of a training program. |
| Teammates | The Teammates section on the Whatfix Analytics dashboard enables you to add, remove, and manage users. |
| Total events | Total Events measures the total number of times an event occurs in your product or application. |
| Track | Whatfix's Product Analytics enables you to track end-user actions and behavior on your product or application. |
| Translator (user role) | The Translator role users can only translate the already created Whatfix Content. There are three other roles on the platform. To know more about each role and its permissions, see Whatfix User Roles. |
| Trend Insights | Trend Insights turns engagement-related queries, such as the number of users who complete Flows or the number of users who click the button on your Pop-up, into actionable insights. |
U
| Term | Description |
|---|---|
| Undefined events | Undefined events are unsaved Autocaptured events. |
| Unique users | Unique Users measures the total number of distinct users that performed the event in your product or application. |
| User Actions (UA) | User Actions enable you to track your end users' actions and analyze their behavior on your application. For more information, see User Action. |
| User Action Verification | User Action Verification enables you to validate User Actions contextually within the application where they are created, ensuring real-time identification and resolution of any issues. |
| User Attribute | User Attributes provide information about the characteristics of your users, like who they are, what their role is, which department they belong to, and more. For more information, see User Attributes. |
| User breakdown | User breakdowns enable you to group and visualize the filtered data by a specific user property, such as city, browser, or OS. This changes the chart to show how different groups of users behave within the selected segment. For example, for the Flow completed event with User filter set to the Chrome browser, configuring the breakdown as City, displays the chart based on all locations from which users completed the Flow using the Chrome browser. For more information, see Filter Insights data using User Filters and User Breakdown. |
| User filter | User filters enable you to narrow down the data shown by applying conditions based on user properties, such as browser, operating system, city, or country. For the Flow start event, refine results to display data only for users who started the Flow from the Chrome browser or from a specific location. For more information, see Filter Insights data using User Filters and User Breakdown. |
| User identification (UUID) | User identification enables you to capture user information from the application to uniquely identify users. This helps you track users who engage with Whatfix content and the application. |
| User list | User lists enable the upload of a CSV file containing a list of User IDs to create a Cohort for that specific group. This Cohort targets Whatfix content to that group of users or includes or excludes them from data analysis. For more information, see Create a Static Cohort (User list). |
| User Journey | User Journey enables you to automatically analyze how end users navigate through an application using User Actions and helps you understand the different paths they take to complete a task. For more information, see User Journey. |
| User type | User-level engagement data contains both users identified with a User ID (Identified users) and Anonymized Whatfix ID (Anonymous or unidentified users). The user type filter enables you to filter data based on All users, Identified users, or Anonymous or unidentified users based on your requirement. For more information, see How can I filter unidentified users in Insights? |
| User unification | User unification merges engagement data from different sessions to assign an initially anonymous user, a User ID. This mechanism ensures that the user’s engagement within the application during different sessions maps to a User ID, even if they initially log in anonymously with Whatfix. |
V
| Term | Description |
|---|---|
| Visibility Rules | Visibility Rules determine where and when Whatfix content is displayed on your application. |
W
| Term | Description |
|---|---|
| Whatfix Analytics | Whatfix Analytics is a Product Analytics platform that enables you to analyze end-user behavior on the application. |
| Whatfix Guidance dashboard | The Whatfix Guidance dashboard enables the following actions:
|
| Whatfix Studio | Whatfix Studio is a browser plug-in used to create Whatfix content, such as Flows and Smart Tips. Studio is also required to create User Actions, capture Event Attributes, and identify and name Autocaptured events in Product Analytics. The plug-in can be installed on Google Chrome and the new Microsoft Edge browsers. |
| Widget | Widgets are overlays, such as Self Help or Pop-up, that display on top of an application and serve various use cases, including onboarding, training, change management, and support. |
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