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Google Analytics Integration
  • 23 May 2023
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Google Analytics Integration

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Article Summary

Note:

Integrating Whatfix and Google Analytics requires backend configuration that can only be done by Whatfix. Contact support@whatfix.com to set up the integration.


Overview

With Google Analytics and Whatfix integration, you can show different content to a specific group of users using the Google Analytics segment.


Use cases

Here are some use cases that are possible using this integration:

  • Improve your application experience by showing a pop-up for all the users who have logged in more than five times via the Internet Explorer browser.
  • Improve feature adoption by showing a beacon only to new customers.
  • Show survey forms in a pop-up to get feedback from users who used the new feature three times in specific demography.

How it works

ga_how_it_works1


Authentication

Google Analytics uses OAuth 2.0 for authorizing its REST APIs. Whatfix uses Google Analytics Connector, through which users get authorized when calling Google Analytics APIs.


Integration process

ga_integration_process_whatfix1


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