Google Analytics Integration
  • 23 May 2023
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Google Analytics Integration

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  • PDF

Article Summary


Integrating Whatfix and Google Analytics requires backend configuration that can only be done by Whatfix. Contact [email protected] to set up the integration.


With Google Analytics and Whatfix integration, you can show different content to a specific group of users using the Google Analytics segment.

Use cases

Here are some use cases that are possible using this integration:

  • Improve your application experience by showing a pop-up for all the users who have logged in more than five times via the Internet Explorer browser.
  • Improve feature adoption by showing a beacon only to new customers.
  • Show survey forms in a pop-up to get feedback from users who used the new feature three times in specific demography.

How it works



Google Analytics uses OAuth 2.0 for authorizing its REST APIs. Whatfix uses Google Analytics Connector, through which users get authorized when calling Google Analytics APIs.

Integration process


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