How often is Cohort data refreshed?
- 15 Oct 2025
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How often is Cohort data refreshed?
- Updated On 15 Oct 2025
- 2 Minutes To Read
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Cohorts enable you to group users based on their behavior and use those groups to target Whatfix content. Depending on whether you have the Real Time Cohorts feature enabled, Whatfix refreshes Cohort data either in real time or once every 24 hours.
Read the following section to learn how each refresh type works so you know when Cohort updates take effect for your end users.
Refresh behavior while creating Cohorts
Use Cohorts to compare and contrast end-user behavior. You can Create a Cohort and derive results immediately.
Note:
If your end users have not performed the events at least once, they do not show up in the Cohort rule builder.
Refresh behavior while adding Cohorts as Visibility Rules
Cohorts can be added as Visibility Rules (Beta) to target Whatfix content based on end-user behavior. For more information, see Add Cohorts as Visibility Rules.
The following are the refresh behaviors for Cohorts added as Visibility Rules:
Real time refresh: If you have the Real Time Cohorts (Beta) feature enabled, and you add such Cohorts as Visibility Rules, then the Cohort is refreshed in real time. The widget visibility also happens in real time. When a user is added to or removed from a Cohort, Whatfix immediately evaluates the visibility of widgets for the user.
Note:
- You need to enable Cohorts as Visibility Rules before enabling Real Time Cohorts. To enable Cohorts as Visibility Rules and Real Time Cohorts, contact support@whatfix.com.
- To understand the conditions that qualify a Cohort as a Real Time Cohort, see Understand Real Time Cohorts.
Periodic refresh: If you don't have the Real Time Cohorts (Beta) feature enabled, and you add such Cohorts as Visibility Rules, then the Cohort is refreshed periodically once every 24 hours. Whatfix refreshes such Cohorts once every 24 hours, to capture the latest engagement data and the widget visibility does not happen in real time.
The following table shows the differences between the two refresh behaviors:
| Real time refresh | Periodic refresh |
|---|---|
| Requires the Cohorts as Visibility Rules feature to be enabled. | Requires the Cohorts as Visibility Rules feature to be enabled. |
| Requires the Real Time Cohorts feature to be enabled. | Does not require the Real Time Cohorts feature. |
| Cohorts are refreshed in real time. | Cohorts are refreshed once every 24 hours. |
| Widget visibility is evaluated immediately whenever a user is added to or removed from a Cohort. | Widget visibility is not updated in real time; it reflects changes after the next 24-hour refresh. |
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