What is the difference between Funnels and User Journey?

Funnels and User Journey serve distinct purposes in analyzing user behavior and engagement.

Funnels focus on specific sequences of predefined steps that users take to achieve a specific goal or conversion.

Funnels provide the following insights:

• Completion and drop‑off rates
• Time taken per step
• Bottlenecks that block conversion

Use Funnels when you need to optimize a specific workflow or conversion path.

Here is an example of what a Funnel looks like.

User Journeys map the entire session, enabling you to see every action and touchpoint a user encounters. It reveals:

• The full path users take, including detours
• Repeating patterns and common sequences
• Hidden pain points or moments of delight

Use User Journeys for a holistic view of engagement across pages and features.

Here is an example of what a User Journey looks like.

Here is a table summarizing the key differences between a Funnel and User Journey.

• Use a Funnel when you want to improve goal‑oriented flows. Examples: checkout, onboarding.
• Use a User Journey when you need to see the big picture across all user interactions.

Funnels pinpoint where users struggle, while User Journeys explain why.