What is a Cohort?

• Introduction
• Use Cases

Introduction

Understanding user behavior is essential for making data-driven decisions. Cohorts in Whatfix enable you to group users based on specific criteria or behaviors, compare them with other groups, and uncover insights that can guide actions.

Creating Cohorts enables you to:

• Identify hidden behavioral patterns.
• Validate or disprove hypotheses.
• Apply insights for better targeting and engagement.

Cohorts can also be applied in Visibility Rules to show content to specific user groups or exported for use in third-party applications.

Use Cases

Create Whatfix content for targeted user groups

Create and display Whatfix content tailored to specific user groups.

For example:

• Show a pop-up to new users who have been in the system for seven days or less and have completed three Tasks about the latest application version.
• Show an onboarding Task List to users who are new or have limited activity in the application.

Reduce churn rate

To decrease the churn rate in the application, you need to understand how to assist newly onboarded users effectively and prevent them from repeating the actions of churned users. With Cohorts, group engaged users, new users, and churned users based on specific conditions. Use this data in Insights to identify content not consumed by churned users, enabling nudges for new users to engage with the right content and reduce the churn rate.

Integrate with third-party applications

Sometimes, you might want to run campaigns via SMS or email for targeted users. With Cohorts, you can:

• Identify power users with high engagement rates.
• Find inactive users who might need re-engagement.
• Export these Cohorts and use them in third-party platforms to deliver relevant content.