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How can I filter unidentified users in Enterprise Insights?
  • 26 Aug 2025
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How can I filter unidentified users in Enterprise Insights?

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Artikel-Zusammenfassung

Whatfix enables you to filter both identified and anonymous (unidentified) users in Enterprise Insights' (EI) Trend Insights using the User type filter and determine the Event identification rate.

insights_new_user_type_filter.png

Filtering based on user type (identified and anonymous users) enables you to get accurate data. Event identification rate (% of events attributed to unique users) shows how many events can be tied back to known users.

Expand the following accordions for more details:

Overview of the User type filter and Event identification rate

User type filter

User Identification enables Whatfix to identify unique users interacting with Whatfix content. This helps you get user-level analytics data. User-level engagement data contains both users identified with a User ID and Anonymized Whatfix IDs.

Whatfix enables you to filter users based on the following filters:

  • All users: Shows overall behavior and engagement for both identified and anonymous (unidentified) users.

  • Identified users: Users that Whatfix can detect and identify using a unique User ID.

  • Anonymous or unidentified users: Users that Whatfix cannot identify. These users are denoted by the Anonymized Whatfix IDs rather than an actual User ID.

    insights_new_user_type_filter.png

Note:
  • Anonymized Whatfix IDs may appear in Enterprise Insights data due to one of the following reasons:

    • If the user logs in and logs out of the application before Whatfix can identify the user with the configured User ID.
    • If the user accesses a page where the window variable that enables Whatfix to capture the User ID is not available.
    • If the user identification is not set up correctly.
      If Anonymized Whatfix IDs are included as part of your analytics data due to any of the reasons mentioned above, it may result in incorrect engagement data.
  • Currently, the Select user type filter is only available for Trend Insights in EI.


Event identification rate

The Event identification rate denotes the percentage of events that Whatfix can tie back to uniquely identified users for the last 30 days.

event_identification_rate.drawio.png

Use cases

The following are some sample use cases where unidentified users are filtered or removed from the analytics data:

  • Analyze the number of identified users who viewed a specific article in Salesforce grouped by country using Trend Insights.
    User type filter: Identified users
    Event: Article viewed
    Applications: Salesforce
    Event Filter: Content Title = Name of the article
    User breakdown: Country
    ei_trends_identified_users_example.png

  • Analyze the number of identified users who completed Flows across applications using Trend Insights.
    User type filter: Identified users
    Event: Flow completed
    Event Breakdown: Applications
    ei_trends_identified_users_example_two.png

Info:

If there are no user identifiers available in applications (applications without any login functionality), and Whatfix cannot identify the user, select the Anonymous users option to view the engagement data of users.
trend_insight_select_anonymous_user.png

Steps to filter unidentified users

The following data contains unidentified or anonymous users:
ei_trend_insight_example_with_anonymous_users.png

Use the following steps to filter unidentified or anonymous users in Enterprise Insights' Trend Insights data:

  1. On the Enterprise Insights dashboard, click Insights.
    ecc_ia_insights

  1. Click Create insights.
    ECC-CreateInsights

  2. Click Trend Insights.
    ECC-SelectTrendInsights

  3. Click the Give your insight a name textbox to enter a name for your Insight.
    trend_give_your_insight_a_name.png

  4. Click the Description text box and enter a description that explains what the Trend Insight is about.
    trend_enter_a_description.png

  5. From the Select user type dropdown, select the Identified users option.
    trend_insight_select_anonymous_users.png

Note:
  • By default, the All users option is selected.
  • Select the Anonymous users option to include data for anonymous or unidentified users.
  1. Click the Data source icon and select the stage from which you want to get the data.
    trend_insight_data_source_option.png
Note:
  • For more information on how to get analytics data from different stages, see Get Analytics Data across CLM Stages.
  • You cannot change the stage after you've created the insight. Switching to a different stage will reset your insight, causing you to start over.
  1. Click Choose metric.
    trends_choose_metric

  2. Under Event metrics, select Total events or Unique users as required.
    trends_select_event_metrics.png

  3. Click Add event and then add the required Guidance events, App events, or Event groups.
    trends_insights_click_add_event.png

  4. Click Applications and select the desired applications.
    ECC_filter_applications

  5. Add the desired Filter for the event.
    trend_insights_event_filter

  6. Add the desired Breakdown for the event.
    ecc_trend_insights_breakdown

Info:
  1. In the User filter section, click Add user filter, and then select the desired filter.
    trends_session_analytics_user_filter

  2. In the User breakdown section, click Add user breakdown, and then select the desired breakdown. In this example, we're using the User Id breakdown.
    trend_insights_click_add_user_breakdown.png

Note:

For more information on User Filters and Breakdown, see Filter Trend Insights in EI using User filters and User breakdown.

Info:
  • Visualize the data using chart types.
    trend_insights_click_chart_type.png

  • Filter data based on Daily, Weekly, or Monthly timeframes.
    date_week_month.png

  1. Scroll down to view the generated data chart.
    ei_trend_insight_example_two_with_anonymous_users.png

  2. Click Save.
    trends_click_save_option.png

Note:

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