How is the Average Time calculated in a Funnel?

The average time in a Funnel (both completion or productivity) is calculated based on the time taken by users to complete a series of steps in a sequence. The calculation of average time in a Funnel follows a specific approach:

Capture the time for each user: When users interact with the process steps in the Funnel, Whatfix records the timestamp of each action they perform. This includes the time when a user completes one step and proceeds to the next one.

Calculate the time between steps: Whatfix then calculates the time duration between each step, which is the time elapsed between the completion of one step and the start of the next step.

Cumulative average: The cumulative average of the time taken by all users across all steps is then calculated. This is done by summing up the time durations between all steps for all users and dividing it by the total number of users, resulting in the cumulative average across all steps.

Displayed as average time: The resulting cumulative average time is then displayed as the average time in the Funnel. This average time represents the average duration taken by users to progress from one step to the next in the process.

The average time in a Funnel provides insights into the overall time taken by users to complete the steps, and can be used to pinpoint the steps where end users may be spending excessive time, leading to reduced productivity. This information can help you identify areas where friction can be reduced, and efficiency can be improved. For example, in employee-facing applications, Productivity Funnels can highlight steps that are causing delays or confusion, allowing you to streamline the workflow and enhance productivity.