Funnel Insights help you understand how your end users are progressing through a defined path in your application and where they're dropping off. The Insight helps you reduce friction in your application and improve the end-user experience.
After making changes to improve end users' flow in the application, you might want to understand the change in completion rate, time, or drop-off rate. Whatfix enables you to compare Funnel data before and after the changes are made and find out if the changes you've made are helping your end users complete a process effectively.
Info:
Ensure that you've created a Funnel in advance. For more information, see Create a Funnel.
Use the following steps to compare Funnel data:
- On the Whatfix Analytics dashboard, click Insights.
Click the Funnel Insight you want to compare.
Scroll down to the Funnel chart and go to the Compare with section.
Select a date range to compare the Funnel data using the dropdown.
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Based on the timeframe in which you visualize the existing Funnel, select the following timeframes for comparison:
When you're comparing two Funnels, the same date range applies to the comparison data. For example, consider that you've visualized a Funnel for the current 7 day date range, Whatfix enables you to compare it against the Funnel data for the previous 7 days, the first 7 days from 30 days ago, the first 7 days from 90 days ago, or a custom 7 day date range.
If you've visualized the Funnel data for a custom date, compare the data with the equivalent previous date. For example, if you've visualized the data for 122 days, then compare the data with the previous 122 days.
Note:
The Funnel View uses a bar chart to show how users progress through each step of the Funnel. Based on whether you select Unique users or Total attempts to analyze Funnel Insights, the Funnel View displays the corresponding metrics.
a. For Unique users, the chart displays:
Comparison of the number of Unique Users who progressed from one step to the next, the percentage of users completing each step, and the average time between steps.
Comparison of the number and percentage of users who drop off at each step.
b. For Total attempts, the chart displays:
Comparison of the total number of attempts for each step, the percentage of attempts, and the average time between steps.
Comparison of the number and percentage of users who drop off at each step.
The Funnel chart displays the Funnel steps depicted in two different colors, orange and blue. The orange represents the past Funnel data (users who completed the step) and the blue represents the current data. The lighter colors show the drop-off data.
Whatfix shows the compared Funnel Summary data.
For more information on Funnel Summary, see Understand Funnel data.
Click Save.
Note:
Click Save as to save the changes made to the existing Insight as a new Insight. For more information, see Copy Funnels.
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Click Export data to download the Funnel comparison data.
Click Close comparison to remove the Funnel comparison.
Click the Funnel Step or the drop-off to create a Cohort of users. For more information, see Create Cohorts from Funnel Insights.
