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    How can I see analytics of video content using Trend Insights?
    • 22 Jul 2025
    • 2 Minutes To Read
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    How can I see analytics of video content using Trend Insights?

    • Updated On 22 Jul 2025
    • 2 Minutes To Read
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    Article summary

    Embed video content within Self Help, Task List, and more to provide guidance through multimedia.

    The following event can be used to analyze video content:

    Video link clicked

    Info:

    The event appears in the dropdown only if users perform or engage with it. Ensure that you create the video, add it to Self Help or Task List, and publish it to end users. Once the end users interact with the video, view the engagement data with the specified events.

    Use Cases

    • Analyze the most clicked videos in the Self Help called Video tutorials.
      Event name: Video link clicked
      Event filter: Segment name = Video tutorials
      Event breakdown: Content Title
      trend_insight_video_use_case

    • Analyze by User ID, the number of users who clicked the Sign up video in the Onboarding Task List.
      Event name: Video link clicked
      Event filter: Content Title = Sign up
      Event filter: Segment Name = Onboarding
      User breakdown: User Id
      trend_insight_video_use_case_two

    Use the following steps to view the analytics of video content using Trend Insights:

    1. On the Whatfix Analytics dashboard, click Insights.
      ia_left%20nav_insights

    2. Click Create insights.
      create_insights

    3. Click Trend Insights.
      trend_insights

    1. Click the Give your insight a name textbox and enter a name for your Insight.
      trend_give_your_insight_a_name.png

    2. Click the Description text box and enter a description that explains what the Trend Insight is about.
      trend_enter_a_description.png

    3. From the Select user type dropdown, choose whether to analyze data for All users, Identified users, or Anonymous users.
      trend_insight_select_anonymous_users.png

    Note:
    • By default, Insights data may contain identified (users identified by User ID) and unidentified (users not identified but denoted by Anonymized Whatfix IDs) users.
    • The Event identification rate indicates the percentage of events Whatfix is able to attribute to uniquely identified users.
      insights_event_identification_rate.png
    • For more information on filtering users and understanding the Event identification rate, see How can I filter unidentified users in Insights?

    1. Click the Data source icon and select the stage from which you want to get the data.
      trend_insight_data_source_option.png
    Note:

    • For more information on obtaining analytics data from different stages, see Get Analytics Data across CLM Stages.

    • The stage cannot change after creating the Insight. Switching to a different stage resets the Insight, requiring a restart.

    1. Click Choose metric.
      trends_choose_metric.png

    2. Under Event metrics, select Total events or Unique users as required.
      trends_select_event_metrics.png

    3. Click Add event.
      trends_click_add_event.png

    4. Click Guidance events, select Video link clicked, and then click Apply.
      trend_insight_video_link_clicked

    5. Add the required Filter and Breakdown for the event.
      trend_insight_text_content_filter_breakdown_event

    Info:

    For more information on Event Filters and Breakdown, see Filter events using Event Filters and Breakdown in Trend insights.

    1. In the User filter section, click Add user filter, and then select the desired filter.
      trends_session_analytics_user_filter

    Info:

    1. In the User breakdown section, click Add user breakdown, and then select the desired breakdown.
      trend_insights_click_add_user_breakdown.png

    2. Scroll down to view the generated data chart.
      trend_insight_video_chart

    Note:

    • Visualize the data using different chart types.
      trend_insights_click_chart_type.png

    • Filter data based on Daily, Weekly, or Monthly timeframes.
      date_week_month.png

    1. Click Save.
      trends_click_save_option.png
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