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Data captured by Whatfix Analytics

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This document summarizes the data captured by Whatfix on your application. We provide hooks to access your application data or send it to Analytics (Whatfix or Custom Analytics) for further processing.

We use Whatfix's in-house Analytics platform to ingest data into our pipeline. This acts as a repository from where we periodically display data on the Analytics Dashboard. The following table summarizes all the fields tracked by Whatfix.

Data tracked and sent to Whatfix Analytics

By default, Whatfix captures the engagement data and the widgets loaded event data as listed in the following table:

Data

Identifier in request

Primary Tracker

Comments

device_encoding

de

Yes

Encoding configured on the device.

Page title

dt

Yes

Page title from where the event was triggered.

Page location

dl

Yes

URL from where the event was triggered.

editor_user_id

cd1

Yes

User ID of the user logged in to the Whatfix dashboard.
This is '-' for end-users.

editor_user_name

cd6

Yes*

Username of the person logged in to the Whatfix dashboard. Applicable only in the case of Whatfix dashboard and '-' for end users.

ent_id

cd4

Yes

Client UUID 

ent_name

cd12

Yes

Whatfix enterprise for which the analytics account is being created.

environment

cd11


This variable contains multiple fields separated by a colon(:):

locale: The locale as configured for Whatfix.

parentWindow/iframe: Whether this event is sent from an iframe or parent window (used internally for analysis).

prod/dev/export: Deployment method. Here prod = cdn, dev = Whatfix cloud

encrypted_rsa_v2/plaintext: Personally Identifiable Information (PII) encryption strategy.

true/false: Cookies are enabled or disabled.

version: Whatfix software version

extra_1

cd8

Yes*

This is a reserved variable for customers to send specific information based on their needs. These variables collect encrypted PII data. These fields are encrypted when sent to Whatfix's Analytics platform.

For example, customers may send user segment information, like a department or role. 

extra_2

cd9

Yes*

flow_id

cd2

Yes

ID of the content (text/link/video), Smart Tip, etc.
This is a UUID.

flow_title

cd7

Yes

Content title of the content that is launched.
This is related to cd2 (flow_id)

interaction_id

cd10

Yes

This variable contains multiple fields separated by a colon(:):

unique_cookie: This is the value of a cookie that is set on the user's machine to uniquely identify them if the user information is not passed in wfx_settings.user.

interaction: This is the interaction ID (see Analytics Glossary  )

user_time: This is the current user time in milliseconds.

sid_cookie: This is the value of the Whatfix Session Id cookie.

locale

ul

Yes

Language configured for the browser.

on_id

cd5

Yes**

URL of the page on which this event is triggered

path

dp

Yes

The path is the event type defined by Whatfix.
For Example, /flow/live/start for a Flow started, /Whatfix/loaded for Whatfix script loaded on the page

screen_resolution

sr, vp

Yes

Screen resolution and viewport size of the device. This information is not available as part of User filters or User breakdowns in Insights. However, it can be exported using an API. For more information on the API, contact support@whatfix.com.

segment_id

cd13

Yes

Segment information for the current event

segment_name

cd14

Yes

src_id

cd3

Yes

The location from which this event was triggered.
Example: 'widget' if the event is triggered from Self Help, 'tasker' if the event is triggered from Task List

step_id

cd16

Yes

The ID of the Flow step, Beacon, or Smart Tip in the event.

unq_id

cd17

Yes

Value of unique cookie (wfx_unq). This id is a randomly generated UUID that is used to uniquely identify the user if the user information is not present.

cd21 to cd32

Yes

These dimensions are used internally to troubleshoot and improve Whatfix. 

Note

No PII or URL information is captured in these dimensions.


user

cd15

Yes*

Encrypted PII data is collected. User information is not captured by default. However, if you choose to capture this, then the user ID can be configured using _wfx_settings.user. This value is encrypted when it goes to Whatfix Analytics.

other_apps

cd59

Yes

Detects third-party JavaScript applications installed on the main application used by Studio.

your title goes here

  • The value is encrypted using the encryption method specified in the environment (cd11)

  • Can be disabled using configuration


Loaded events captured

Widget

Event

Description

Whatfix JS load

/whatfix/loaded

Fired when Whatfix Embed JS is loaded.

Self Help

/widget/loaded

Fired when Self Help is loaded.

Task List

/tasker/loaded

Fired when Task List is loaded.

Smart Tips

/smart_tip/loaded

Fired when Smart Tip is loaded.

Pop-up (New)

/popup/loaded

Fired when the new Pop-up is loaded.


GDPR Compliance

As per GDPR (General Data Protection Regulation) compliance, all the PII sent to Whatfix are encrypted in transit (Encryption protocol TLS 1.2) and at rest (Encryption algorithm AES). These fields include user (cd15), extra_1 (cd8), editor_user_name(cd6), and extra_2 (cd9).


Analytics Glossary

Term

Description

Analytics Extras(extra_1, extra_2)

These are extra dimensions exposed by Whatfix to send information. These dimensions can be used to pass more fields based on the customer's requirement to segment usage.

Custom Analytics Tracker

API exposed as JS methods for the customer to process analytics events.

Customer's Id

Customer's Id/EntId/ClientId is an automatically generated 36 character alpha-numeric UUID.

Primary Tracker

This is a tracker configured to send data to Whatfix's Analytics account.

RSA

Encryption technique. (See on Wikipedia)


Cookies captured

your title goes here

Pre-login and Post-login cookies are captured only for content creators on Whatfix.

your title goes here

*Cookies are a set of properties that are padded along with a request, which is then sent to the application's server. The SameSite value decides which request to send the Cookie to. The possible values you can set for this attribute are,

  • Lax- Restrict cookies to same-site requests. The cookie is sent only if the site for the cookie matches the site currently shown in the browser's URL.

  • None- Allow cookies to be sent in a third-party context.

Pre-login

Cookie Name

Cookie Duration

Size

HTTP Only

Secure

SameSite*

Description

wfx_unq

100 days

23

FALSE

TRUE

None

When Whatfix is loaded on a page, we set a cookie to identify the user. This is a random value generated every time we set it. It does not store any PII.

The following are things to note about the wfx_unq cookie:

  • Cookies automatically expire after 3 months.

  • The name of the cookie is wfx_unq.

  • The value of the cookie is randomly generated.

Post-login

Cookie Name

Cookie Duration

Size

HttpOnly

Secure

SameSite*

Description

wfx_unq

100 days

23

FALSE

TRUE

None

When Whatfix is loaded on a page, we set a cookie to identify the user. This is a random value generated every time we set it. It does not store any PII.

The following are a few things to note about the wfx_unq cookie:

  • Cookies automatically expire after 3 months

  • The name of the cookie is wfx_unq

  • The value of the cookie is randomly generated.

eid

100 days

39

FALSE

TRUE

None

Whatfix sets this cookie. It contains the Enterprise ID of the customer. It does not correspond to any user id in the web application, nor does the cookie store any PII.

loggedin

100 days

10

FALSE

TRUE

None

Whatfix sets this cookie. It is set only when the user is logged in. It does not correspond to any user id in the web application, nor does the cookie store any PII.

sid

100 days

31

TRUE

TRUE

None

Whatfix sets this cookie. It is the random session ID set by the platform once the user is logged in. It does not correspond to any user id in the web application, nor does the cookie store any PII.

uid

100 days

39

FALSE

TRUE

None

Whatfix sets this cookie. It corresponds to the random user ID of the logged-in user. It does not correspond to any user id in the web application, nor does the cookie store any PII.

__zlcmid

1 year

23

FALSE

FALSE

Lax

Enables live customer service chat via Zendesk. It does not store any PII.

region

100 days

8

TRUE

TRUE

None

Whatfix sets this cookie. It is set after a user logs in. It stores the name of the region. Example: US, EU.

End-user cookies

Cookie Name

Cookie Duration

Size

HttpOnly

Secure

SameSite*

Description

wfx_unq

100 days

23

FALSE

TRUE

FALSE

When Whatfix is loaded on a page, we set a cookie to identify the user. This is a random value generated every time we set it. It does not store any PII.

The following are a few things to note about the wfx_unq cookie:

  • Cookies automatically expire after 3 months

  • The name of the cookie is wfx_unq

  • The value of the cookie is randomly generated

Note

  • Whatfix uses an additional cookie  _GWTCookieCheck, set by our Google Web Toolkit (GWT) to check if cookies are enabled in your browser. If browser cookies are disabled, then the  _GWTCookieCheck falls back to other options for storing data.

    The following are things to note about _GWTCookieCheck are:

    • This is a volatile cookie, which means GWT adds and removes it immediately.

    • The cookie does not appear in the browser cookie tab.

    • It does not store any PII.


  • Whatfix sets the wfx_test cookie to check if the application sub-domain enables setting cookies or not. If the URL does not contain sub-domains, then the cookies are not set.

    The following are things to note about wfx_test are:

    • This is a volatile cookie.

    • After the sub-domain check, the cookie is removed automatically.

    • It does not store any PII.

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