What is the difference between Trend Insights and Funnel Insights?

Trend Insights and Funnel Insights are two distinct methods of analyzing user behavior. While Trend Insights look at how user behavior changes over time, Funnel Insights gives an idea of how end users move through a specific sequence of steps.

Trend Insight is useful for understanding long-term trends and patterns in user behavior. For example, you might use Trend Insights to track the growth of your user base over time, or to find how many users have performed a certain action. Trend Insights also enable you to identify opportunities for growth and improvement and understand the performance of your content over a period of time. For more information on how to create a Trend Insight, see Create Trend Insights.

Here is an example of how a Trend Insight looks.

Funnel Insight, on the other hand, is useful for understanding how users move through a specific sequence of steps. For example, you might use Funnel Insights to track the conversion rate of users who sign up for your product, or to see on what step of a Flow do users drop off the most. Funnel Insights enable you to identify bottlenecks in your product and optimize your user flow for maximum engagement and retention. For more information on how to create a Funnel, see Create a Funnel.

Here is an example of how a Funnel looks.

Here is a table summarizing the key differences between Trend Insights and Funnel Insights.