Add User List in Funnel insights

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Filter User Lists as User filters in Funnel Insights to drill down on the user behavior. The feature enables the inclusion or exclusion of specific user groups from data analysis.

Use cases

  • Measure how many new users progress through and complete a process.

  • Identify the step where Sales representatives drop off in a process.

  • Evaluate completion rates of a process for customer support agents.

Use the following steps to add a User List in Funnel Insight:

  1. On the Whatfix Analytics dashboard, click Insights.
    pa_click_insights_left_pane.png
  1. Click Create insights.
    Create_insight.png

  2. Click Funnel Insights.
    create_funnel_insight.png

  3. Click the Give your insight a name textbox and enter a name for your Insight.
    Name_your_funnel_insight.png

  4. Click the Description text box and enter a description that explains the purpose of the Funnel Insight.
    enter_description_for_funnel_insight.png

  5. From the Select user type dropdown, choose whether to analyze data for All users, Identified users, or Anonymous users.

    Note:
    • By default, Insights data may contain identified (users identified by User ID) and unidentified (users not identified but denoted by Anonymized Whatfix IDs) users.
    • The Event identification rate indicates the percentage of events Whatfix is able to attribute to uniquely identified users.
      insights_event_identification_rate.png
    • For more information on filtering users and understanding the Event identification rate, see How can I filter unidentified users in Insights?
  6. Click the Data source icon and select the stage from which you want to get the data. For more information, see Get Analytics Data across CLM Stages.
    trend_insight_data_source_option

  7. Under Funnel setup, choose Total attempts or Unique users to analyze the behavior. For more information, see What are Funnel Insights?
    Analyze_Funnel_setup.png

  8. To add your Flows, Custom events, or Page view, in the Funnel steps section, click Add.

    click_add_funnel_steps.png

  9. In the User filter section, click Add user filter.
    Funnel_insight_user_filter.png

  10. Scroll to Cohorts & Users, and click User List.
    Cohorts_and_users_User_List.png

    Note:

    Whatfix enables you to add only up to two User Lists as User filters.

  11. Select the desired User List to filter users, and then click Apply. In this example, New users is the User List.
    trend_insights_select_desired_cohort_to_filter.png

    Info:

  12. After the setup is complete, scroll down to view the generated data chart.

    funnel_new_chart_funnel_overview.png

  13. Click Save.
    Save_funnel.png

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