Understand the User Journey chart
- 30 Jul 2024
- 3 Minutes To Read
-
Print
-
DarkLight
-
PDF
Understand the User Journey chart
- Updated On 30 Jul 2024
- 3 Minutes To Read
-
Print
-
DarkLight
-
PDF
Article summary
Did you find this summary helpful?
Thank you for your feedback
A User Journey is depicted in the form of Sankey charts, using which you can visualize the path your end user takes in an application.
A Sankey chart is a visual depiction of a flow from one set of values to another. For example, map the paths your end users take from one User Action to another.
Along with viewing the different paths your end users have traversed in the application from the starting or ending page you have set for a particular period, click the node or path to view the following data:
Metric | Definition |
|---|---|
| Total Session | It refers to the overall number of user sessions that have occurred within the application. A single session can encompass multiple user interactions, such as visiting several pages or completing multiple steps within the same journey path. User Journey is captured based on sessions. A session usually starts when a user accesses the site and ends when the user leaves or is inactive for more than 30 minutes. After 30 minutes of inactivity, a user is considered to have dropped off. In other words, this metric reflects the total number of distinct user sessions, regardless of the number of interactions that occur within each session. |
| Event Percentage | It refers to the percentage of sessions that followed a specific path or sequence of events starting from the initial point. It indicates the proportion of sessions that progressed through the User Journey and reached a particular event or milestone. For example, if 50% of the sessions started on the landing page and eventually reached the final page, the Event Percentage for the final page event would be 50%. It signifies that half of the sessions that began on the landing page completed the entire User Journey. This metric enables you to understand the most common paths taken by end users, or where the majority of end users are navigating. Note: A single user can have multiple sessions. |
| Min time (in s) | It refers to the shortest amount of time that a session took to complete, measured in seconds. |
| Max time (in s) | It refers to the longest amount of time that a session took to complete, measured in seconds. |
| Average time (in s) | It is the average amount of time that all your users spend across all sessions on your application during a User Journey, measured in seconds. It is the average of all the sessions which constitutes the session count between steps. This enables you to get insights into overall user engagement. |
Example
Here's an example that shows the various paths taken by end users to complete the Log a call process in Salesforce. The start point (User Action) is Log a Call - Tab. Analyze if end users are completing all the steps required to document communication.
The Log a call process consists of the following steps:
- Click Log a call.
- Enter the Subject of the call. (Mandatory)
- Enter the comments.
- Select a Name.
- Select the account the call is related to.
- Click Save.
The User Journey shows the following information:
- The majority of users have navigated to the Project Type screen without finishing the Log a call process.
- Few users have entered the Subject of the call and then clicked Save. They have not filled in any other details.
- No user has followed the ideal path to complete the Log a call process.
your title goes here
Drop-off Path :
The drop-off path displays the number of users who exit your application or abandon a process during a specific stage of the User Journey. Users who have been inactive for more than 30 minutes are considered to have dropped off.
Others Path :
Others path display the grouping of sessions that do not fall into the top 10 or top 4 most frequent paths, depending on the scenario. For example, if the number of sessions in the top 10 most frequent paths is large enough to provide a clear distinction between them, then these top 10 paths are shown. The remaining paths are grouped as Others. If the range is too small to provide a clear distinction in the number of sessions for each path, then only the top 4 paths are shown, and the remaining are grouped as Others.
This grouping enables a simpler visualization of User Journeys while acknowledging the existence of less common or unique paths.
your title goes here
- Export a list of the users who have navigated from one page to the next and the time taken by them in each step. For more information, see Export User Journey data.
- Filter your User Journey using the default and custom date filters.
Was this article helpful?