What is an in-app experience or project?

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An in-app experience or project refers to creating well-thought-out, engaging touchpoints for your end users to increase activations, adoption, and engagement.

The in-app experience or projects are made of two components:

  • Project types
  • Elements

The two components can be used for the following use cases, such as:

  • New user onboarding through Onboarding and Training (Project type) using interactive Walkthroughs (Element) and Checklists (Element).
  • Drive users' attention using Nudges (Project type) Tooltips (Elements) or Beacons (Elements).
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For more information on the use cases, see: