What is an in-app experience or project?

Updated On 18 Feb 2025
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An in-app experience or project refers to creating well-thought-out, engaging touchpoints for your end users to increase activations, adoption, and engagement.

The in-app experience or projects are made of two components:

Project types
Elements

The two components can be used for the following use cases, such as:

New user onboarding through Onboarding and Training (Project type) using interactive Walkthroughs (Element) and Checklists (Element).
Drive users' attention using Nudges (Project type) Tooltips (Elements) or Beacons (Elements).

Info:

For more information on the use cases, see:

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