Compare Funnels

Creating a Funnel helps you understand how your end users are progressing through a defined path in your application and where they're dropping off. This Insight helps you reduce friction in your application and improve the end-user experience.

After making changes to improve your end users' flow in the application, you may want to understand the change in completion rate, time, or drop-off rate. Whatfix enables you to compare Funnel data before and after the changes are made and find out if the changes you've made are helping your end users complete a process effectively.

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Ensure that you've created a Funnel in advance. For more information, see Create a Funnel.

Use the following steps to compare Funnel data:

On the Whatfix Analytics dashboard, click Insights.

Select the Funnel Insight you want to compare.
Scroll down to the Funnel chart and Go to the Compare with section.
Select a date range to compare the Funnel data using the dropdown.

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Based on the timeframe in which you have visualized the existing Funnel, you can select the following timeframes for comparison:

When you're comparing two Funnels, the same date range is applied to the comparison data. For example, consider that you've visualized a Funnel for the current 7 day date range, then you can compare it against the Funnel data for the previous 7 days, the first 7 days from 30 days back, the first 7 days from 90 days back, or a custom 7 day date range.

If you've visualized the Funnel data for a custom date, you can compare the data with the equivalent previous date. For example, if you've visualized the data for 122 days, then you can compare the data with the previous 122 days.
The Total Users shows the total number of users present on the application. You can see a comparison between the number of users who are present on the application for a current date range and the equivalent past date range.
The count of Total Users changes based on the User Filter applied. For example, if you've filtered the Funnel data for users using the Chrome browser, then the total number of users shows all the users who accessed the application using the Chrome browser.
The count of total users includes users who may not have interacted with the Flow steps or User Action visualized in the Funnel.

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The Funnel chart shows the Funnel steps depicted in two different colors, yellow and blue. The yellow represents the past Funnel data (users who completed the step) and the blue represents the current data.
The compared Funnel Summary data is also available.

For more information on Funnel Summary, see Understand Funnel data.

Click Save.

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Click Export data to download the Funnel comparison data.
Click Close comparison to remove the Funnel comparison.
Click the Funnel step to create a Cohort of users who completed the step.

Cohorts from Funnel Insights is a Beta feature. For more information, see Create Cohorts from Funnel Insights.

Compare Funnels

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