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Create Cohorts from Funnel Insights
  • 16 Jan 2025
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Create Cohorts from Funnel Insights

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Article summary

Do you want to understand the behavior of end users who dropped off somewhere in a process?

Whatfix enables you to create a Cohort directly from a Funnel step. The Cohorts created from Funnels can also be used as a filter in Trend Insights and User Journeys.

Use cases

  • Understand the user behavior of all users who have completed a Flow.
  • Create multiple groups based on the end-user behavior, such as their dropping-off point in a process.

Use the following steps to add a Cohort from a Funnel step:

  1. On the Whatfix Analytics dashboard, click Insights.
    ia_left%20nav_insights

  1. Create a new Funnel Insight or open an existing one. For more information, see Create a Funnel.

  2. Scroll down to view the data chart that is generated.
    funnel_result_for_cohort

Info:

Use the default and custom date filters to filter the data for a specified date range.
funnel_date_time

  1. Click the Funnel Step or the drop-off to see the respective user behavior.
    create_cohort_from_funnel1

  2. Click Create cohort.
    click_create_cohort_from_funnel_for_dropoff

Note:
  • You cannot create a Cohort from a Funnel step if the Funnel has a Cohort as a User filter. For more information, see Add Cohorts in Funnel Insights.
    cohort_message_as_user_filter
  • For a drop off step, select the group of users for whom you want to create a Cohort.
    cohort_select_users
  1. Add a title and description to your Cohort, and then click Create cohort.
    give_a_name_and_description_to_new_cohort

  2. Once the Cohort is created, click View cohort to see it on the Cohorts page.
    2024-07-24_18-20-30

Note:

In the Cohort, do the following:

  1. Update the Cohort duration rule, that is, the time window during or since the Funnel has been created.
  2. Filter users based on attributes like location, device type, status, and more.
    cohorts_filters_funnel

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