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User Segments
  • 13 Oct 2022
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User Segments

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User Segments enable you to group users together in order to deliver consolidated, contextual in-app experiences. These segments can be easily created by defining rules using user properties.
For example, you can show a Pop-up only to users who have installed the app 30 days ago.

The advantage of using segments is that they are re-usable across any number of campaigns and are updated automatically over a period of time as the users interact with your app.


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